Reduce Bounce Rates with 360 Photos

When you include 360 photos to your website, you are not only providing a cool, fun feature for visitors to use, but you are also adding content that can help to reduce your site’s bounce rate. Any time that content is engaging and relevant to what a visitor is looking for, it can serve to improve the amount of time that they spend on the site, therein improving the bounce rate for your site overall.

Blue Fire 360 provides 360° photos that provide visitors with that interesting and interactive thing that keeps them lingering on your site for longer. The more that they view, the more time they spend on your site, which Google recognizes as a positive thing for future searchers.

Increase your site’s relevance

As stated, Google’s algorithm likes it when it sees that visitors are engaged in a site and spending more time within it. This makes the search engine recognize that the content presented within the site is relevant to what people are searching for related to it, and that the keywords related should represent the site more because it is what people are looking for. By keeping engaging content like 360 photos included on your site, you present this engaging content which will increase organic ranking.

This is especially true when the 360 photos that you are taking of your business are relevant to what a searcher would be looking for, such as the inside of an office that they will have an appointment in, the layout of a grocery store so they might find where to go before visiting and getting confused, and more.

Create a memorable experience

When a website visitor is going through business after business trying to figure out which one they want to choose for products or services, 360 photos can be a great way to set yourself apart from others by providing a unique, memorable experience related to your business. This can serve to not only reduce the bounce rate of your site compared to others, but also increase traffic from repeated visitors.

When someone can see the inside of your business, they become more familiar and comfortable with it without ever having needed to visit. For some, this can be an encouraging factor when deciding which business to choose from the many, leading to more business for you.

When you want to reduce bounce rates on your site or want a way to represent the inside of your business in a fun and interactive way, consider 360 photos from Blue Fire 360. Contact our team today to schedule or to learn more!