The Importance of Google My Business with a Virtual Tour

What is Google My Business (GMB)? GMB is a free tool that Google offers businesses in order for them to showcase themselves with their address, phone number, hours, website, reviews, photos, videos, virtual tours, and more! Setting up your GMB is incredibly easy, though, the more you optimize it, the more likely you are to appear when your keyword phrases are searched (not just when your business’ name is Googled).

So, what can you do to make sure your listing is optimized? First, you should make sure that your name and all other corresponding information is accurate (including the category your business belongs to) and free from errors, then you must confirm your listing via phone call or post card sent to your business address. What other types of content should you include on your GMB?

  • A link to your website
  • Posts that include engaging information such as latest news or promotions
  • Photos and videos. First, your logo should be clear and the right size for your GMB. You should also add clear photos and videos that show the inside and outside of your business. What’s even better is adding 360 photos and videos that your customers can interact with.
  • You should encourage your satisfied customers to leave you reviews. The more reviews and the higher your rating, the more likely you are to appear near, or at the top, of search results. By creating or claiming your GMB, you are also able to leave responses as the owner of the company which is great for both good and bad reviews.
  • Google Virtual Tour. There is no better way to entice customers than to have a Google Virtual Tour as a part of your GMB. It promotes interaction with your listing and a familiarity with your business.

At Blue Fire 360, we are a Google Trusted Photographer with the equipment and experience necessary to create the perfect virtual tour for your business.