Unique Uses for 360° Photos and Videos

July 28, 2025

Technology has come a long way in the last couple of decades with nearly unlimited potential in terms of photography and videography through the advent of 360° photos and videos. This technology can be used in a number of ways to not only enhance your website, but also enhance your business as a whole. While many people are aware of 360° photos and videos as a means to show off a piece of property, there are many other uses that you may have never imagined. Let’s look at some creative ways in which business owners and organizations are using 360° videos and 360° photos.

Marketing & Branding

  • Virtual Product Demonstrations – with 360° photos and videos, you can let potential customers explore new products from various angles. This is a great option for new cars, large machinery, and even real estate listings.

Education & Training

  • Virtual Field Trips – historical sites, museums, caves…each of these and more can be recorded with 360° videos and photos to create an educational experience that kids can enjoy without ever leaving the classroom.
  • Onboarding & Employee Training – 360° walkthroughs of workspaces can be used to create simulations for training employees in manufacturing, healthcare, retail, and more. 360° photos can also be used to simulate emergency situations for first responder training.

Events & Entertainment

  • Immersive Theatre or Art Installations – 360° videos and photos can be used creatively for artistic or performance work, giving the viewer a unique sensory experience.
  • Behind-the-Scenes Experiences – with 360° photography, you can offer fans exclusive backstage views at film sets, fashion shows, music rehearsals, or sporting events.

Tourism & Real Estate

  • Interactive Travel Previews – you can create 360° video that allows the user to view pretty much any destination around the world from their computer, laptop, or smartphone. Times Square, the Eiffel Tower, the Grand Canyon…there’s no limit to the place you can visit remotely with the right 360° photos in place.
  • 360° Open Houses – through the use of 360° video or photos, realtors can create a unique online experience that allows potential buyers to view the home before ever stepping inside of it.

Blue Fire 360° can help you with the 360° video or photography you need for your website. For more information about the services we offer, contact Blue Fire 360° and let us know about the project you have in mind.